OnSam%20Simmermaker1 January 1, 2010, Sam Simmermaker celebrated fifty years of broadcasting on WCSI., Columbus, Indiana. Listeners and fans alike can identify Sam by his trademark call—‘‘Holy Cow!’’—during his play-by-play call of local high school basketball, football and baseball games. By 2015 Simmermaker had handled more than 3,500 live ball games. He began his career at WKAM, Goshen. From 1958 through 1963 he did Indianapolis Indians games for WTTV. Simmermaker has been honored as an inductee in both the Indiana Sportswriters and Sportscasters Hall of Fame, and the Indiana Basketball Hall of Fame.