Joe Pate was sports director for WSBT-TV and radio in South Bend from 1962-73 and then became Director of Sports Development and Media Director at Cranfill Advertising in Indianapolis. He was a main player in developing the TV and radio broadcasts for Purdue and I.U. basketball and football. He was also the voice of Purdue basketball and football for 18 years on a statewide network. Pate was responsible for establishing and implementing the sports networks for the IHSAA beginning in 1977 and managed these networks through 1997. Due to the IHSAA’s success he was involved in setting up similar networks in Illinois, Ohio, Tennessee and Wisconsin.