Ed Roehling always wanted to be a broadcaster and received his degree from Butler University in Communications. In his mid twenties, he organized a group of investors to put a station in Winchester, Ind., on the air. He went onto manage radio stations in Minnesota and Michigan before returning to Indiana.
In 1971, Roehling and a group of local investors were delighted when the FCC finally granted the license they had applied for in Rushville, Indiana. He and his wife Sandy made it into a true hometown station, that received many awards for its service to the community. During this time, he also was able to get WWWY on the air in Columbus, Indiana.
He also served as a professor for the communications program at Indiana Central College (now University of Indianapolis) and served as general manager for the public radio station on campus, WICR-FM, for 20 years.
Roehling was vice president for Hoosier Broadcasting for ten years, a company that owned three educational stations licensed to Cloverdale/Indianapolis, Lebanon, and Greencastle/Indianapolis. Roehling is now the president and Broker of Roehling Broadcast Services, Ltd., which serves the radio broadcast industry with appraisal, brokerage, and consulting services for individual and company acquisitions and sales of broadcast properties. The company also consults in the areas of management, sales, negotiations, and marketing in the broadcast and other industries.